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How to Write a Strong Story When You Feel Less Than Strong
Making blogging, newsletter, and other content marketing details when you're sick, stressed, or sad... It's one of the toughest parts of running a practice or a small business because, let's be honest, you're pretty much always writing this week's material just days or hours before it goes live.
What happens when life or your mood gets in the way of getting yourself in front of your audience?
First, ask yourself: MUST I get this written today?
That depends on several factors, so go deeper and ask yourself a few more questions.
Are these self-imposed deadlines or did you promise a guest post or something that is going to print?
When another site or publication is waiting on you, writing becomes a job you simply need to do. I suggest you set a time, sit down in that chair, and put words on the page. Call in a friend or an editor to help you bring it up to your "I feel fabulous!" standards if you're having trouble connecting your ideas and connecting to readers.
Breaking a promise to yourself is no easier than letting down a colleague or an editor, but it may have fewer longterm consequences. Can you forgive yourself for posting on a Friday instead of a Thursday? If you're not in the middle of a big launch cycle, can you skip on the newsletter this week?
When you set publication schedules for yourself, be clear about your own boundaries. Be realistic and be compassionate with yourself.
In my case, a #365project offers ZERO wiggle room. Daily means daily and skipping a day seems like a really big problem. The pay off on showing up every day is huge, but there is a big price. I admit that I am looking forward to a nice, manageable weekly project for 2017! (Editor's note: by mid-May 2016 I realized that a daily publishing project was a terrible idea for me.)
If you decide you MUST write even when you're not feeling like yourself...
Look into your own working style. How do you handle other projects when you just don't feel good?
Are you more successful when you muscle through (and then take a much needed rest after)?
Or, are you more productive if you are tender with yourself throughout? Do you thrive with lots of tea breaks and gentle stretching and doing the work in the corner of the couch wrapped in your favorite blanket?
What if writing wasn't a chore? What if it was your solace?
When you are writing a post that comes from the heart, try to look at blogging itself as part of your own healing process.
After all, as a therapist or healer or creative being, many of the issues that your ideal reader faces are likely related to low energy and longing to get the zest back. People appreciate it when you meet them where they are - though do remember that your job is to offer hope and some sort of next, positive step.
Write from a place of quiet and restoration. Let the message be soft. This post may take way longer to write than it "should." Let that be ok - especially if the the alternative is "I feel crappy" default mode whether that's a Netflix binge or staring vacantly at your Facebook feed.
Write what feels good today and call that your "self-focused first draft." Get to bed early tonight and come back to things in the morning. Then, thanks to the gifts of distance and perspective, you can tighten up your sentence and paragraph structure and look at the whole piece in terms of the needs and interests of the ideal reader.
Need help deciding how to look at your writing through the eyes of the ideal reader? Start by learning the Story Triangle.
Writing Prompt: Write Something “Useful”
The bar you set for product development should be the same bar you set for marketing—especially content marketing. People should know what they can expect from engaging your content and how it will help them transform something about their life or business. This cannot be vague. It cannot be hyperbolic. If you want it to be effective (you do), it needs to be incredibly specific and measurable. People need to be able to know when the objective is reached.
A promise to help you live your dream life or “crush it” in business is not a promise that can be kept. It’s not a good value proposition. It cannot be measured.
This comes from a Tara Gentile post that totally opened my eyes to some of my own blind spots when it comes to writing and content marketing. I’ll be diving into all that throughout this week’s #365StrongStories posts.
In the meantime, I invite you to take a first step toward thinking about how to ground your stories in something real and measurable.
Take an incident or a moment of inspiration from your weekend. Something that made you say “I wonder if that would make a good blog post?” Write down a first draft that focuses on your thoughts and experiences. Then, walk away and come back and craft a second version that helps your ideal client “transform something about their life or business.” Be a bit strict with yourself. Cut away the fluff and refuse to be vague or hyperbolic. Be real and be helpful.
Send that second draft to me or tag me when you post the final version on your blog and social media!
The privilege of a quiet place
Apparently Ben Franklin had noisy children. If they were mentioned at the man's museum, I didn't notice because I was herding my own children (who were no noisier than the other kids playing tourist in Philadelphia with their families.)
Indisputably, Franklin was a terrifically accomplished guy. He needed the quiet to think all the thoughts and invent all the things.
Having a quiet place to read, think, create... What a privilege.
I hope you have a room of your own to shape your stories and craft your ideas. I hope you have noisy outings with family and friends that enable you to appreciate the silence too. And if either is lacking in your life, I pray they manifest soon.
Truth time: the sweetest moments make boring stories
Spontaneously, I loaded my two year-old into the car and drove north. We would travel over an hour to a small town with a gigantic children's consignment sale. Big sister missed the adventure because was off at school, but we'd make it up to her with an entirely new wardrobe for the next school year.
And then, my little one and I headed to a perfect little gluten free bakery and feasted on sandwiches and cookies. Actually, her cookie was free because they thought my kid was so darn cute.
It was a rare Friday when I let work melt away. The multitasking I did was the usual mom stuff, not the crazed mompreneur stuff. I sized up jeans and picked through special occasion shoes while trying to keep a toddler from filching any toys. It was blissful.
What a beautifully boring story! In fact, it's not a story at all.
At best, it's an Instagram caption. You might feel connected enough with me to be happy that I enjoyed this sweet little oasis in the midst of the mess.
At worst, it's a self-congratulatory status update. You dismiss it as just another mompreneur spreading her sunshine about her wonderfully well-balanced life. Who cares if it's true. It just feels like white noise.
To make this into a story, I'd need to steal the sweetness of the moment
This really was a crazy nice day. My eyes welled with tears as I just let my love for my little girl wash over me.
And yet, I was painfully aware of how fleeting this all was and how quickly my six year-old had outgrown these spontaneous excursions with mama. If I let myself blink, I might find that four years have passed and I'm a mother of elementary school kids and I'm all alone on Friday mornings. My chest tightened just to think of it. (And I dismissed all the stress around "I never have enough time to work!" because that is a whole separate issue.)
I don't want to cast a shadow over this experience. I want to remember April 15, 2016 as pure and perfect (especially since we had gotten our taxes done in February!).
But, if I wanted to dig deeper, get real, and find a story in this outing I'd offer up Brene Brown's ideas about "foreboding joy." After all, there's a heck of a lot of juicy material in:
When we spend our lives (knowingly or unknowingly) pushing away vulnerability, we can't hold space open for the uncertainty of risk, and emotional exposure of joy. (Daring Greatly)
That's where the story worth blogging about is hiding - it's in the inner conflict I experienced. Lucky for me, it's my job to teach you about story, not about navigating the contradictions of parenthood. (I'll leave it to you to write into the rich and difficult topic of foreboding joy and the other worries that threaten the sweetest of days - goodness knows this story proves we parents need help figuring all that out!)
In the new content writing class You, Your Stories, and Your Audience we dive deep into how to tell the difference between compelling story and just a bunch of words. Learn more and join me!
The Inconvenient Allure of Solitude by Guest Storyteller Maia Macek
I didn’t have my phone to take a picture as I sat by the river at dusk and watched the waves roil up against the rocks of the shore. A part of me felt like I was supposed to capture the moment and post to social media about it, in relentless entrepreneurial spirit, showing the world what I’m up to, a life coach publicizing her life in the modern currency of display.
As I looked out at the lighthouse, impossibly perched on an outcropping, with the Hudson River endlessly fleeing into the distance, my mind, ever that of the writer, ceaselessly cast out lines describing the view and my feelings about it.
I remembered childhood daydreams and long afternoons reading Victorian novels, ones filled with empty space and few characters. I could see myself installed in the lighthouse as its keeper, a dented tin teapot boiling water on the stove, me curled up in a window seat, holding a tattered book, feeling the solitude swirling all around me, a near-tangible companion.
I longed suddenly for the days before the internet, before this incessant drive to always be plugged in. I longed for the days before electricity, even.
Days and nights filled with inconvenience, maybe, but also full of the presence of something deeper.
Full of a presence that I sometimes worry I have lost, that the world has lost.
Until I sit, alone on a wind-blown day, the screeching of gulls swooping overhead, and I realize that true solitude is always here, waiting for me to visit.
Maia Macek is a Personal Liberation Coach who, after connecting with her own calling through a series of personally defining triumphs and mishaps, now guides her clients to unleash their true gifts, so they can live a life better than they even realize they deserve.
Editor's note: I'm so pleased that #365StrongStories gave me a chance to meet Maia (I saw one of her thoughtful Facebook posts and knew I wanted to include her voice in the project). My community and I would love to hear your story too. Apply to become a #365StrongStories writer! Submit to #365StrongStories