The content writing that is worth your time is part of a broader plan

I love it when the core of my work gets challenged, I realize I agree with the argument, and I feel all the stronger about doing what I do in a way that truly serves the greater good.

This is how I felt when I listened to Jonathan Fields of Good Life Project talk about “The Content Marketing Delusion.”

Jonathan's argument - wonderfully delivered in one of his short weekly “riffs”:

Content is more about sustained growth, positioning, and trust and, yes, eventually leads than it is a high probability vehicle for launch and accelerated growth.

Put simply:

Content is your long game. Hustle is your "now" game.

Challenging the "When all else fails, blog!" mentality

Jonathan goes on to talk about  how hiding behind the blog page or the podcast mic and relying on content creation can be an act of self-protection. After all, hitting publish is easy. Gearing up for conferences or calling potential clients or influencers… <gulp!>

I launched my #365StrongStories because I loved to write and because I wanted to walk the content creation walk, yes.

A few dozen posts into my 2016 project, however, I saw that I was allowing a story-a-day to monopolize my energy because I felt safe in my private creative space. I was praying my stories would be seen, but also pleased that it was all on my own little marisagoudy.com terms.

That said, I have immense compassion for myself on this one. After all, mothering small children doesn’t exactly set you up to attend lots of snazzy networking gigs in the city.

And think about Susan Cain's book Quiet and what she taught us about introversion (and even the needs of gregarious extroverts). Depending on your constitution, putting yourself out there might require more energy than you can spare. Based on the reality of my own daily life, I just didn’t have the energy to do more or show up anywhere but my own blog most of the time.

All of that is OK, but you have to align your daily actions with the professional and creative dreams if you expect to succeed.

I wasn't building the livelihood my family needed by simply writing a lot.

"Just write" can't be the only visibility strategy for an entrepreneur with bills to pay. Writing and exploring ideas is satisfying, but it doesn't fill the belly. Marketing and connecting with people who will take action based on those brilliant words is what makes entrepreneurship work.

Oh yes, the hustle.

Jonathan’s message was  big, fat moment of TRUTH - even though, upon first glance,  his title it may look like a slam of my bread-and-butter writing coaching work.

The content writing that is worth your time is part of a broader plan

Not so long ago, this podcast might have sent me into a panic. How could I build a business around helping people tell stronger stories if content marketing is a “delusion”?

Blogs and guest posts and free reports do have a key role to play for many entrepreneurs and private practice owners. My work is vital to the right people who are doing the writing for the right reasons.

If someone is opening a brand new business or practice and expects to write some blog posts and expects the appointment calendar to fill, however, my #1 job is to remind them that content is part of a bigger puzzle.

Content connects, it strengthens relationships and establishes loyalty, but as Jonathan says, you gotta “hustle”

"Hustle" is a tricky word. When Brene Brown told us we didn't have to "hustle for worthiness" I was thrilled to leave all the stress of hustling in the dust.

But when you tune into Jonathan's quick episode I think you'll see the word in a broader, more constructive context.

Most of the time, you need that first digital or real life introduction. You need to move it and shake yourself out of your creativity cave and find your first readers who will love and share your content. You find them through conversation and asking the right questions, not by saying "hi, I wrote this, read it!"

It would be great to rely on "love at first blog post" but it's almost never that simple.

Again, this Good Life Project podcast came at the perfect time.

Right now, I am hustling in a way that feels great to me, connecting with my own ideal clients (and genuinely fabulous humans) on Facebook groups like Melvin Varghese’s Selling the Couch Community and Agnes Wainman’s Blissful Practice.

And, as my business matures and my family is able to do without me for a few nights, it is time to take that "hustle" into the real world. I'm booking a bunk at Jonathan's Camp GLP. (Will I see you there in August?)

Remember, the writing coach isn't telling you to quit writing

There's another side of content creation that Jonathan doesn't have time to address in his riff: the way that writing helps you develop your vision, your professional brand, your creative power.

Writing and content development are absolutely necessary as you develop your online presence and platform. They are fundamental to growth. Just be sure that you understand that writing and publishing alone aren't likely to catapult you to six figures or to whatever "enough" is for you.

As I Remember It by Guest Storyteller Ginny Taylor

As I remember it, three of us physician assistant students sat around a table, a group project before us, “What is Child Abuse?” It was 1979. Child abuse was just emerging then - even though it has been in the world for thousands of years - as something criminal. Definitions appeared in texts with photos of cigarette burns on young arms, of babies’ bottoms blistered from hot water.

As PA students, we needed to recognize these signs to treat them as burns and referrals to social workers. This was physical abuse.

But then there was also this other term, sexual abuse. Old men flashing children. Rape. Molestation.

And suddenly, for the first time in ten years, a memory resurfaced. A man old enough to be my grandfather. A trusted camp counselor, a man we called Uncle Jim.  Positioning me, my back to him so I couldn’t see his face. His hand between my thighs. Groping the crotch of my bathing suit. Fondling.

Then, on the heels of this memory, a realization hits me.

I had been molested. In 1969 while at a summer church camp, I had been sexually abused.

And I say to my group, “This happened to me.”

At least, I think I say this aloud, for it’s always at this point my memory blurs. I know I say it to myself. And I know there is silence afterwards.

Perhaps it’s silence from the group. But even if they had spoken, what would they have said? We were only being trained on treating the physical signs. We were years away from inserting PTSD into our lexicon. We are still are years away from de-stigmatizing mental illness.

I don’t blame my group of peers for not speaking up in my watery memory, just as I now no longer blame myself for the decades of silence that followed. All of us were only coping the best we could with the tools we had.

Just like that molested girl… Just like that 10-year-old girl who, when Uncle Jim let her go, ran down the path to the swimming pool and dove deep… Just like that girl who resurfaced still holding her breath.

Women of Wonder founder Ginny Taylor teaches holistic practices like those in the WONDER COMPASS Story Art Pages, that can help women become the heroine of their own healing journey.

In recognition of National Sexual Assault Awareness month, special pricing on the WONDER COMPASS Story Art Pages is available.

“Share what is vulnerable, not what is intimate.”

Share what is vulnerable, not what is intimate - Brene Brown | #365StrongStories by Marisa Goudy | writing coach for therapists, coaches, healers, thought leaders

"I don't share anything until my feelings and growth aren't still dependent on it."

- Brené Brown

A slide with this quote on it lit up the chat box during the recent Story Triangle webinar.

We were deep into our exploration of what makes stories work and what makes them fall flat. At this point in the class, we were talking about how a story loses its balance when you, the writer, get lost in the details of your own story.

It's almost always a struggle, deciding what story elements add depth and what's going too deep.

As I hit publish, I’m grateful to have Brené to look to when I worry “Is this TMI?

After all, when writing is both your private, emotional processing tool and the way you communicate publicly and professionally, it can feel like a tightrope walk.

How do you tell the difference between a rich, compelling story and simply pouring out your guts?

Again, there’s a Brené quote for that. (Isn’t there a BB line for just about everything related to relationships and speaking truth?)

“Share what is vulnerable, not what is intimate.”

Sharing vulnerable stories reveals your humanity and creates connections.

Pouring out the intimate details into a public space where people who aren’t prequalified to hold you in all your glorious imperfection…

At best, you get no response at all. At worst, potential clients judge what they do not understand, turn away, and seek out someone who they believe is more in control of their sh*t.

So how do you tell the difference between the vulnerable stories that are ready for the spotlight and intimacies that need to be held in reserve?

1. Check in with your own process. Can you say “I’ve healed this” and feel you’re being completely honest with yourself?

2. Decide why you’re telling the story. Do you have something to teach based on your experiences or do you just need someone to be your witness?

If your answer to #1 is “I haven’t healed this yet,” that’s great. Pull out your journal, call a friend, make sure your on time for your next therapy or healing session.

Do. Not. Blog. This. (Yet.)

If you your answer to #2 is “I need a witness,” embrace this beautifully human moment. Everyone needs to be seen, heard, and understood.” Yes, be fully present in your need to be seen, but do so with the people you know and trust - not your professional audience.

The Light In the Tunnel is Not a Train

My dad has taught me just about all the unusual expressions I use. “We’re in the weeds” (we’re screwed). “86 it” (toss it). “Some days chickens, some days feathers” (you can’t win them all).  

He came of age in the restaurant industry, so these are probably the cleanest phrases you’ll ever hear in an industrial kitchen.

Today when I called my father to tell him that my storytelling for business webinar was a great success, I was finally able to talk about how bloody hard the journey to “yes!” has been. As an entrepreneur himself, he can relate to the bright dances in the sun that I want to share and the long shadowy walks I don’t want to talk about.

Perhaps he has been watching my struggles from afar and holding on to anecdote he shared with me for some time. It certainly isn’t something you tell someone unless they’re smiling and feeling a tiny bit invincible.

Back in one of the nastiest economic slumps he ever endured, he told me, he read an article with the headline that read something like “For the foreseeable future, the light at the end of the tunnel has been turned off.”

Going through that collectively must have been awful - even if misery loves company. So often, however, I know that we solopreneurs and private practice owners go through the same terror. We can't stand the thought that all this hard work won’t pay off, but we're too battered and tired to be hopeful. We’re terrified we’ll never get to the “I did it!” day.

This, of course, brought us to consider how, as a small business owner, you often wonder if the light you’re seeing is the promise of daylight or some terrible train bearing down on you.

At least for today, I am riding on that train and I see nothing but blue sky.

Thanks, Dad. And thanks to everyone in my community who participated in my Story Triangle webinar. You can still register to receive the recording (available through April 11).

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The only inspirational quote you need as a writer & entrepreneur

Nobel prize winning poet and Irishman Seamus Heaney's quote is scrawled on a post-it above my computer. It fights for space with love notes from my daughter and memos about my many accounting goofs, but it's the only inspirational line I keep in my line of sight.

"If you have the words, there's always a chance you'll find the way" is the only guidance I need because it speaks to heart of my work as a writer and as an entrepreneur.

These words are going to open my Story Triangle webinar that's set for 1 PM ET tomorrow (Tuesday, April 5).

Even in our multimedia world where video talks and images sell, words are always at the heart of our work. We need the words to build the narratives that change minds and touch hearts.

We tell stories to find a way - a way to connect, to inspire, to build a business and a livelihood, and, ultimately to make this world more beautiful, bearable, and bold.

Please join me tomorrow. I'd be honored to show you a new way to use your words and stories.

Save my seat at the webinar!